StoreAutomator Blog

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With Live Shopping thriving on TikTok and expanding to YouTube, why is Facebook shutting it down?

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Jennifer Cox

Live shopping is an influencer-driven eCommerce marketing strategy that works like an updated home shopping channel. You see a product you like through a live video presentation and then have the option to purchase it using links on social media apps. "Live Shopping" derives from live-stream videos; however, shopping using apps such as Instagram, TikTok, Facebook, or (soon) YouTube is possible through all video formats and is not restricted to live videos. In addition, ecommerce sellers can use video content to sell products during live or pre-recorded videos. 

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6 Tips for Online Retailers this Back to School Season

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StoreAutomator Team

With Prime Day behind us and the days slowly beginning to shorten, parents and children are preparing for the next big shopping event:  back to school season. 

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Last-Minute Tips To Boost Prime Day Sales

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Jennifer Cox

The most wonderful time of the year – for Amazon sellers – has arrived! Amazon Prime Days will hit storefronts on Tuesday, July 12, and Wednesday, July 13, 2022. The now-iconic annual days of sales, begun in 2015, appeal to many online shoppers for the anticipated deals and down-to-the-minute flash sales in nearly every consumer goods sector. 

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7 New Marketplace Opportunities for Multichannel Sellers

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Gary G.

Big box brands like Amazon and Walmart have won the marketplace game for years. Their operational efficiency and strategic approach have attracted multichannel brands to their sites.

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Should you convert your online store into an ecommerce marketplace?

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StoreAutomator Team

Ecommerce has become a prominent way for people to make money with the internet.

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6 Warning Signs of Bad Product Data Management (How to Address Them)

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Onur O.

Proper data management is an essential part of any online store’s success. 

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How Ecommerce Brands Can Bounce Back from Online Holiday Sales

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Gareth Cuddy

The Holiday Season is a big deal for retailers. E-commerce sales typically skyrocket, and this year is no different.

2021 is expected to break online spending records as holiday shoppers browse marketplaces for that one great deal or perfect gift.

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How Chuck Levin’s Added Listings, Increased Revenue, and Simplified Processes with StoreAutomator

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StoreAutomator Team

Chuck Levin’s has been selling musical instruments and equipment since 1958. They sell everything from electric guitars to high school band instruments to recording equipment. Their brick-and-mortar storefront is a mainstay in Silver Springs, Maryland, just outside of Washington DC, but with the continued rise of ecommerce, they wanted to do more to keep up with competitors.

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5 Multichannel Marketing Tactics That Every Business Should Use

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Gary G.

Multichannel marketing is the way of the future for ecommerce businesses. Recent statistics show that 91% of retail brands use two or more social media outlets. Plus, 51% of companies use at least eight channels to communicate with customers, and 95% of marketers know that multichannel marketing is vital for targeting customers. 

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What is Channel Diversification and Why Does it Matter?

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Onur O.

Selling has changed over the years. The modern era demands something different from online retailers. Customers have become more self-reliant. They do their research. They don’t like super-salesy content or speaking with a rep until they’re further along in their buying journey. 

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