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With Prime Day behind us and the days slowly beginning to shorten, parents and children are preparing for the next big shopping event: back to school season.
Ecommerce has become a prominent way for people to make money with the internet.
Chuck Levin’s has been selling musical instruments and equipment since 1958. They sell everything from electric guitars to high school band instruments to recording equipment. Their brick-and-mortar storefront is a mainstay in Silver Springs, Maryland, just outside of Washington DC, but with the continued rise of ecommerce, they wanted to do more to keep up with competitors.
Beauty Bridge was founded in 2005 as a traditional bricks and mortar beauty retail store. After opening it's online store, the company started selling prestige beauty and personal care products and became one of the first 3rd party beauty category sellers on Amazon.com in 2008. Changes in the market required Beauty Bridge to re-imagine its business so that it could capitalize on the new era of eCommerce. It meant the company would have to significantly increase its product selection and sales channels.
When looking for a partner to help them make this change. Beauty Bridge was impressed with StoreAutomator’s willingness to adapt their business to support Beauty Bridge’s ambitions as well as the hands-on support.
Multichannel selling is a practical strategy for expanding a brand's market visibility, generating new growth opportunities, and establishing sustainable sources of revenue. However, while more and more companies are beginning to recognize the business value of a multichannel selling strategy, deciding the right way to execute it isn't always easy.
The discoverability of your products on marketplaces depends mainly on the quality of your listings. Considering the different requirements of each marketplace while listing your products and the changing competitive environment, you should treat your product data as a living organism that should be worked on continuously.