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Selling opportunities on Amazon continue to grow. As of 2021, the website has 200 million Prime subscribers, making it an obvious marketplace choice for any online business.
If you’ve been mulling over the idea of increasing your sales reach, then this post is for you!
If you’ve been wondering how to sell in Europe with Amazon, you’ve come to the right place. With its customer reach potential across 26 countries, new sales stream opportunities for sellers, and complete logistical services and tools, Amazon’s European marketplaces are fast becoming popular for eCommerce entrepreneurs looking to scale up their business.
More and more eCommerce sellers are opting to increase sales with multichannel selling, and the fourth quarter is the best time to jump on the multi-channel business bandwagon. Amazon alone took half of the Black Friday online sales pie, meaning that eCommerce sellers with their own site and selling on Amazon have a more significant chance of cashing in on the biggest shopping days of the year.
Last year, Cyber Monday topped Amazon’s best days to become Amazon’s biggest shopping day ever. It has since been toppled by July 2018 Prime Day, but it is estimated that Black Friday Cyber Monday 2018 will be even bigger. To capitalize on all those potential customers, it’s vital that you are ready to cash in on millions of shoppers.
Amazon Ads are Amazon’s equivalent to Google Ads and since launching in 2012 have become a real traffic-driving contender. Similarly to Google, Amazon ad targeting is mostly based on the keywords that an Amazon searcher puts into Amazon’s SERPs (search engine result pages), but there are some other exciting advertising options with Amazon that are worth a try!
If you’re looking to expand your business and sell in one of Amazon’s other online marketplaces outside your base country, then you’re in the right place. Understanding the industry, legal, and Amazon guidelines for each market is the key to knowing how to operate in Amazon international markets to grow your business globally.