StoreAutomator Blog

Follow StoreAutomator Blog for the latest news on multichannel listing.

With Live Shopping thriving on TikTok and expanding to YouTube, why is Facebook shutting it down?

Image of Jennifer Cox
Jennifer Cox

Live shopping is an influencer-driven eCommerce marketing strategy that works like an updated home shopping channel. You see a product you like through a live video presentation and then have the option to purchase it using links on social media apps. "Live Shopping" derives from live-stream videos; however, shopping using apps such as Instagram, TikTok, Facebook, or (soon) YouTube is possible through all video formats and is not restricted to live videos. In addition, ecommerce sellers can use video content to sell products during live or pre-recorded videos. 

Read more

Last-Minute Tips To Boost Prime Day Sales

Image of Jennifer Cox
Jennifer Cox

The most wonderful time of the year – for Amazon sellers – has arrived! Amazon Prime Days will hit storefronts on Tuesday, July 12, and Wednesday, July 13, 2022. The now-iconic annual days of sales, begun in 2015, appeal to many online shoppers for the anticipated deals and down-to-the-minute flash sales in nearly every consumer goods sector. 

Read more