Live shopping is an influencer-driven eCommerce marketing strategy that works like an updated home shopping channel. You see a product you like through a live video presentation and then have the option to purchase it using links on social media apps. "Live Shopping" derives from live-stream videos; however, shopping using apps such as Instagram, TikTok, Facebook, or (soon) YouTube is possible through all video formats and is not restricted to live videos. In addition, ecommerce sellers can use video content to sell products during live or pre-recorded videos. 

With Prime Day behind us and the days slowly beginning to shorten, parents and children are preparing for the next big shopping event:  back to school season. 

If you have been an Amazon Seller for long enough, there is a chance that you have already received the dreaded email from Amazon, Inc. Within is contained the most frustrating five-word sentence known to Sellers:

We're entering a new era of online sales.

The most wonderful time of the year – for Amazon sellers – has arrived! Amazon Prime Days will hit storefronts on Tuesday, July 12, and Wednesday, July 13, 2022. The now-iconic annual days of sales, begun in 2015, appeal to many online shoppers for the anticipated deals and down-to-the-minute flash sales in nearly every consumer goods sector. 

You want to maximize your ecommerce enterprise's potential. What online seller doesn't?

Big box brands like Amazon and Walmart have won the marketplace game for years. Their operational efficiency and strategic approach have attracted multichannel brands to their sites.

The ecommerce industry has seen incredible growth in recent years, which has given online sellers new opportunities to make customers happy while bringing in a profit. Two models have had a parallel rise in popularity, making it hard for brands to know which option to choose.

Customers want to engage with brands where and when they choose. Some prefer shopping on Amazon, others on eBay. Some want to purchase products straight from social media accounts.