With Live Shopping thriving on TikTok and expanding to YouTube, why is Facebook shutting it down?
Live shopping is an influencer-driven eCommerce marketing strategy that works like an updated home shopping channel. You see a product you like through a live video presentation and then have the option to purchase it using links on social media apps. "Live Shopping" derives from live-stream videos; however, shopping using apps such as Instagram, TikTok, Facebook, or (soon) YouTube is possible through all video formats and is not restricted to live videos. In addition, ecommerce sellers can use video content to sell products during live or pre-recorded videos.