Simply put, Shopping Actions is Google’s answer to making a dent in Amazon’s mega status. Yes, Google has been providing recommendations for shopping for years through its Google Shopping, but now you’re able, like Amazon, to buy directly from these recommendations. You only have to look at last year’s total retail market share in the…
DetailsBeing an Amazon seller has many advantages: you get to work for yourself, set your own hours, and (hopefully) make a lot of money on your own terms. Sure, there will be ups and downs along the way, you just need to anticipate and prepare for as many of them as you can. Two…
DetailsAmazon Sponsored Products is a popular tool for driving traffic to your eCommerce brand and boosting Amazon SEO for new listings and products. If you are new to PPC advertising, Amazon Sponsored Product is Amazon’s own version of AdWords and since launching in 2012 has grown into a popular PPC traffic-driving resource for eCommerce sellers.…
DetailsDid you know that Google Shopping ads can have a 20% higher CTR (click-through rate) than traditional Google text search ads? There are a few reasons for this that can be summed up as follows: people who click through from Google Shopping displays have a more specific buying intention, which therefore results in boosting more…
DetailsInstagram Shopping finally hits the UK, Germany, France, Italy, Australia, Spain and Canada! In March of last year, Instagram announced the rollout of their new Shopping feature to select US eCommerce businesses, specifically designed to help sellers sell more products directly through the app. When you look at the growing Instagram stats, it shouldn’t be…
DetailsIf you’ve decided to increase your marketplace channels and dive into multichannel selling, then where better to start than eCommerce marketplace giant Amazon. But, where to start? Your first step to adding Amazon to your selling channels is to set your sales goals: which products you want to start with, how many sales you would…
DetailsIf you have reached a plateau in your eCommerce sales, it could be the time to scale up and add another marketplace to your platform portfolio. Expanding to new marketplaces exposes your products to brand new target audiences and will dramatically increase your profits. According to a BigCommerce study, 48% of product searches done online…
DetailsLike cells which are the building blocks of our body, data is the foundation for business. Both need to be nourished and improved to maintain a body or a business healthy and vital. Especially when it comes to eCommerce, data management and data feed become highly crucial for business’ long-term success. When the retail…
DetailsSearch engine optimization is used by any eCommerce entrepreneur. Why? Because it allows you to build a constant flow of organic traffic. For Amazon sellers, getting that coveted top spot for their product listings is very important. Amazon’s A9 is the algorithm which is responsible for the order in which products are displayed when a…
DetailsMulti-channel selling has many advantages: providing you with more customer pools to convert to, enabling you to diversify your product lists, giving you access to valuable consumer data that can grow your business, and ultimately increasing your revenue. The numbers don’t lie: according to one study, brands with multi-channel marketing strategies can see an 89%…
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