StoreAutomator Blog

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StoreAutomator Now Available on Amazon Marketplace Appstore

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StoreAutomator Team

We are proud to announce StoreAutomator is now available in the Amazon Marketplace Appstore.

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StoreAutomator - A Quick Introduction!

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StoreAutomator Team

StoreAutomator A Quick Introduction

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How to Take Advantage of Big Opportunities like Prime Day & Q4

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StoreAutomator Team

 

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Data Feeds Are Crucial for a Successful eCommerce Business

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StoreAutomator Team

Like cells, which are the building blocks of our body, data is the foundation for business. Both need to be nourished and improved to maintain a body or a business healthy and vital. Especially when it comes to eCommerce, product data management, and product data feeds become highly crucial for business’ long-term success.

When the retail takes place online, data act as the sales representative who speaks on behalf of the brand. It is the quality of data that will attract customers and generate sales for the brand, or customers will abandon the store as leaving brick and mortar. Therefore product data management needs to be handled professionally with attention to detail. In the sole proprietorship, the entrepreneur has to invest his own time and patience in product data management to make a difference and have better results. Businesses of any size can take advantage of a platform such as a shopping cart, ERP system, or a robust multichannel eCommerce management system like StoreAutomator to manage, structure, and distribute all product data from a single medium to save time and resources.

Feeding data to other systems and channels with various purposes such as product listing, advertising, retargeting, sales management, comparison shopping, affiliate networks, etc., is as important as managing and structuring the data. Data feeds, so to speak, are the crucial part of the eCommerce business at this point.

Let’s take a look at the definition of data feed on Techopedia: A data feed can be thought of simply as a way to deliver structured data from one system to another. Applications include sending out small snippets of information or news, delivering required data, and even advertisement and marketing.

The data feed is often in the form of a file that contains information structured according to the specifications of the application receiving the data. The information is arranged in tables, with columns and rows, or with tags. The file types can vary, but formats like XML and CSV are common because of their structure. Some support even plain text files because of their simplicity, allowing even non-technical individuals to create their own data feeds easily.

As understood from this brief definition, the whole eCommerce ecosystem is mostly built on data feeds. Product listing is a fundamental part of data feed flow in the eCommerce system. However, using data feeds for marketing purposes has become very important as the transaction volume and competition rise at online retail.

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Mapping in eCommerce

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StoreAutomator Team

 

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3 Tips for Successful eCommerce Catalog Management

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StoreAutomator Team

Catalog management is something that should be taken very seriously. If you cannot manage the data,...

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Shipping Tips - Let's Save Some Money!

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StoreAutomator Team

If you’re ready to ship, you’ve obviously made a sale (or a few!), so congratulations! Hopefully, you made a little profit as well. After all, that is the point, right? Here are a few helpful tips for shipping to help keep your shipping costs as low as possible. Benjamin Franklin said it best when he said, “A penny saved is a penny earned”

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Are You Calculating Your FBA Costs Correctly?

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StoreAutomator Team

When it comes to selling online, especially through Amazon, you already recognize that it’s all about profitability.  With some profit margins being razor thin, you need to be sure you’re up to speed on any changes that will affect those margins.

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How Much Do Amazon Reviews Matter?

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StoreAutomator Team

When I was a kid and the family needed something, like an appliance or a bedspread, we went to The Mall. Usually before we made the big drive and the half day commitment, mom and dad looked through the paper for coupons or sales ads. Of course, I loved going to The Mall: the lights, the high ceilings, the smell of just-off-the-truck merchandise. My parents probably didn’t enjoy it as much. They worked all of the time and their free time was precious. Further, how could they know they were getting the best deal? How could they know if the brand they bought would last? Dare I label this as “slow” shopping?

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Part 2 – Inventory Management for Your Online Store

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StoreAutomator Team

If you already have an online store (such as through your business website or another channel such as Amazon) you certainly have had to deal with the issues of effective Inventory Management.  Ordering too much, not ordering enough, uncertainty of your stock at any given moment…these are all issues you’ve had to deal with, I’m sure.

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