Those few words can strike fear into the hearts of retailers. It’s big, it’s daunting, it’s confusing! But let’s take a step back. Why exactly did you start your business? Was it to sell a few widgets and that’s it? I’m guessing you have sales promotions, marketing promotions and business blitzes to turn prospects into clients. So…with all that effort (and cost!) to get new clients, why are you not taking advantage of the monster sales channel that is the Amazon Marketplace?