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Big box brands like Amazon and Walmart have won the marketplace game for years. Their operational efficiency and strategic approach have attracted multichannel brands to their sites.
Customers want to engage with brands where and when they choose. Some prefer shopping on Amazon, others on eBay. Some want to purchase products straight from social media accounts.
The rise of ecommerce has brought new ways for people to have an online business. Some stores make products; others sell wholesale items. Some stockpile inventory; others partner with a third-party logistics company to simplify things.
Online marketplaces, in general, have proven to bring a ton of potential sales for multichannel sellers. However, more specific niche marketplaces have become even more successful in recent years.
The Walmart marketplace has been booming over the last few years, and the addition of Walmart Fulfillment Services (WFS) shows that they're ready to take another step forward for third-party vendors.
The holiday season for digital retailers seems to fly by, doesn’t it? One day you’re getting ready for Black Friday, and then you blink and Christmas has already passed. All you know is that you’re exhausted and need to plan for the new year.
Conversion rates are the pinnacle for any online store. Getting customers to visit your product page is great, but more traffic means nothing if your website visitors don't make a purchase. Because of this, more and more online sellers have discovered the value of high-converting product pages.
Multichannel marketing is the way of the future for ecommerce businesses. Recent statistics show that 91% of retail brands use two or more social media outlets. Plus, 51% of companies use at least eight channels to communicate with customers, and 95% of marketers know that multichannel marketing is vital for targeting customers.
Most online sellers don’t get into the ecommerce industry as a backdoor to a career in logistics. They do digital sales because they want to build an online storefront that provides customers with great products.
Selling opportunities on Amazon continue to grow. As of 2021, the website has 200 million Prime subscribers, making it an obvious marketplace choice for any online business.