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The Walmart marketplace has been booming over the last few years, and the addition of Walmart Fulfillment Services (WFS) shows that they're ready to take another step forward for third-party vendors.
While the retail giant has always stayed competitive, the growth in Walmart marketplace really kicked off in 2020. The company saw this section of their business double in sales.
Now, Walmart is looking for even more ways to draw in marketplace sellers. The biggest change came by adding a fulfillment option for third-party vendors.
Multichannel sellers with a presence on the Walmart marketplace can take advantage of this program, and we want to help you do just that. We've put together this guide to provide you with a solid overview of the new service so you can make an informed decision for your brand.
Walmart Fulfillment Services allows Walmart marketplace sellers to store inventory and fulfill orders through various Walmart fulfillment centers.
Walmart established the WFS program in February of 2020 to support third-party vendors selling on their platform, giving them access to multiple fulfillment centers and one of the most impressive supply chains in the world.
The service started off slowly, with Marketplace Pulse reporting that a mere 430 Walmart sellers started using the service by the end of 2020.
However, the service has grown alongside the marketplace as a whole with a variety of sharp jumps in the numbers throughout 2021, according to Michael Waters at Modern Retail.
As the new year rolls in, the company shows continued signs of prioritizing this part of their marketplace business to better serve their vendors.
There are lots of advantages to Walmart Fulfillment Services, but just like any other program, it comes with unique challenges. We want to give you a full picture–the good and the bad–with this pros and cons list.
Like any specialized service, the WFS program is not right for every multichannel online seller. In order for the service to operate smoothly, they needed to put some guardrails around specific details like product specifications, shipping, and seller reputation.
Understanding the specific requirements will help you determine whether or not Walmart Fulfillment Services will work for your brand.
Products must fit the following criteria to be eligible for the program:
Walmart Fulfillment Services' simple pricing structure makes it easy to predict the cost of the program for your company.
The price is made up of a fixed monthly storage fee as well as a fulfillment price that fluctuates based on only a product's shipping weight.
Fulfillment fees start at $3.45 for one pound products and go up from there, topping out at $17.55 plus $0.40 per pound for anything between 51 and 150 pounds.
Oversize items have their own additional expenses, and you can find a detailed account of all fulfillment costs and storage fees at the Walmart website.
Walmart fulfillment services can be seen as a response to Amazon FBA, but the two aren't exactly the same. Knowing the differences can help your team in your decision-making process.
Online sellers looking to join Walmart fulfillment services will go through a simple onboarding process. Our company has partnered with Walmart to create a seamless application that shouldn't take longer than 10-15 minutes to fill out.
Every potential seller will need to provide the following information:
You can find the whole application and fill it out here.
Existing Walmart sellers can skip over the application part and simply sign in to their seller central account or add Walmart as a channel in their StoreAutomator dashboard.
Walmart fulfillment services offers a great opportunity to join an already booming marketplace. The growth of the Walmart ecommerce platform has shown that it can be a great tool for online sellers looking to diversify their sales channels.
Just like any channel, though, Walmart's marketplace requires certain best practices if brands want to have the greatest level of success. Companies should look for ways to
StoreAutomator exists to help multichannel sellers thrive in such a competitive market. Our platform is well established, trusted by brands that focus on various niches and industries. We have the tech capabilities to easily integrate into your current workflows, empowering you to start strong as you join Walmart Fulfillment Services.
If you'd like to discover how StoreAutomator can help your brand succeed, book a free demo with us anytime.
Over 15 years of experience in ecommerce in various positions, tackling with various problems of ecommerce retailers everyday, co-founded StoreAutomator as an advanced listing software for brands, retailers and agencies to solve the daily struggles of companies' listing and managing product data in multiple platforms.