StoreAutomator Blog

The Holiday Season is a big deal for retailers. E-commerce sales typically skyrocket, and this year is no different.

2021 is expected to break online spending records as holiday shoppers browse marketplaces for that one great deal or perfect gift.

Chuck Levin’s has been selling musical instruments and equipment since 1958. They sell everything from electric guitars to high school band instruments to recording equipment. Their brick-and-mortar storefront is a mainstay in Silver Springs, Maryland, just outside of Washington DC, but with the continued rise of ecommerce, they wanted to do more to keep up with competitors.

Conversion rates are the pinnacle for any online store. Getting customers to visit your product page is great, but more traffic means nothing if your website visitors don't make a purchase. Because of this, more and more online sellers have discovered the value of high-converting product pages.

Multichannel marketing is the way of the future for ecommerce businesses. Recent statistics show that 91% of retail brands use two or more social media outlets. Plus, 51% of companies use at least eight channels to communicate with customers, and 95% of marketers know that multichannel marketing is vital for targeting customers. 

Selling has changed over the years. The modern era demands something different from online retailers. Customers have become more self-reliant. They do their research. They don’t like super-salesy content or speaking with a rep until they’re further along in their buying journey. 

Operating a multichannel ecommerce business doesn’t come easy. Monitoring your listings, tracking sales data, and managing inventory for every channel demands quite a bit of effort, and each of these elements comes with unique challenges and frustrating circumstances. Creating product listing and managing inventory can be especially troublesome tasks without the right tools. 

Most online sellers don’t get into the ecommerce industry as a backdoor to a career in logistics. They do digital sales because they want to build an online storefront that provides customers with great products. 

It’s no secret that modern ecommerce success requires brands to use various channels to stay in front of their customers. 

Selling opportunities on Amazon continue to grow. As of 2021, the website has 200 million Prime subscribers, making it an obvious marketplace choice for any online business.

You probably already know that digital marketplace businesses provide a world of profit opportunities. Just 10 years ago, ecommerce made up only 5.1% of total retail purchases. Now, that number is 21%, and it seems likely it will grow. The potential for profit is pretty remarkable.