Amazon is an e-commerce giant committed to supporting third-party sellers. In 2020, Amazon’s Gross Merchandising Volume totaled $490 billion, with about $300 billion coming from third-party sellers. So it makes sense that in recent years Amazon invested over $18 billion in various resources to help small to mid-sized businesses succeed. 

As an Amazon Seller, you put a lot of time and energy into ensuring that your products are of the highest quality. You’ve worked to make your storefront look as appealing as possible while providing all the required information about the things you sell. You’ve obsessed over all of the details of fulfillment and delivery.

Live shopping is an influencer-driven eCommerce marketing strategy that works like an updated home shopping channel. You see a product you like through a live video presentation and then have the option to purchase it using links on social media apps. "Live Shopping" derives from live-stream videos; however, shopping using apps such as Instagram, TikTok, Facebook, or (soon) YouTube is possible through all video formats and is not restricted to live videos. In addition, ecommerce sellers can use video content to sell products during live or pre-recorded videos. 

With Prime Day behind us and the days slowly beginning to shorten, parents and children are preparing for the next big shopping event:  back to school season. 

If you have been an Amazon Seller for long enough, there is a chance that you have already received the dreaded email from Amazon, Inc. Within is contained the most frustrating five-word sentence known to Sellers:

We're entering a new era of online sales.

The most wonderful time of the year – for Amazon sellers – has arrived! Amazon Prime Days will hit storefronts on Tuesday, July 12, and Wednesday, July 13, 2022. The now-iconic annual days of sales, begun in 2015, appeal to many online shoppers for the anticipated deals and down-to-the-minute flash sales in nearly every consumer goods sector. 

You want to maximize your ecommerce enterprise's potential. What online seller doesn't?

Big box brands like Amazon and Walmart have won the marketplace game for years. Their operational efficiency and strategic approach have attracted multichannel brands to their sites.