Simply put, Shopping Actions is Google’s answer to making a dent in Amazon’s mega status. Yes, Google has been providing recommendations for shopping for years through its Google Shopping, but now you’re able, like Amazon, to buy directly from these recommendations. You only have to look at last year’s…
Being an Amazon seller has many advantages: you get to work for yourself, set your own hours, and (hopefully) make a lot of money on your own terms. Sure, there will be ups and downs along the way, you just need to anticipate and prepare for as many…
Amazon Sponsored Products is a popular tool for driving traffic to your eCommerce brand and boosting Amazon SEO for new listings and products. If you are new to PPC advertising, Amazon Sponsored Product is Amazon’s own version of AdWords and since launching in 2012 has grown into a popular…
Did you know that Google Shopping ads can have a 20% higher CTR (click-through rate) than traditional Google text search ads? There are a few reasons for this that can be summed up as follows: people who click through from Google Shopping displays have a more specific buying intention,…
Instagram Shopping finally hits the UK, Germany, France, Italy, Australia, Spain and Canada! In March of last year, Instagram announced the rollout of their new Shopping feature to select US eCommerce businesses, specifically designed to help sellers sell more products directly through the app. When you look at the…
If you’ve decided to increase your marketplace channels and dive into multichannel selling, then where better to start than eCommerce marketplace giant Amazon. But, where to start? Your first step to adding Amazon to your selling channels is to set your sales goals: which products you want to start…
