If you’ve been mulling over the idea of increasing your sales reach, then this post is for you! In a May 2018 study, Adeptmind found that just under half of American online shoppers start their product search on Amazon – and they’re not the only ones. According to Comscore,…
If you’ve been wondering how to sell in Europe with Amazon, you’ve come to the right place. With its customer reach potential across 26 countries, new sales stream opportunities for sellers and powerful logistical services and tools, Amazon’s European marketplaces are fast becoming a popular choice for eCommerce entrepreneurs looking…
More and more eCommerce sellers are opting to increase sales with multichannel selling, and the fourth quarter is the best time to jump on the multi-channel business bandwagon. Amazon alone took half of the Black Friday online sales pie, meaning that eCommerce sellers with their own site and selling on…
As you expand your eCommerce business to multichannel, data proliferation and product data feed management becomes the inevitable part of the process. Because multiple channels mean more channel specifications, product diversification, product variations, differentiated customer expectations, content customization, channel-based product data strategies and so on. You can overcome all…
Last year, Cyber Monday topped Amazon’s best days to become Amazon’s biggest shopping day ever. It has since been toppled by July 2018 Prime Day, but it is estimated that Black Friday Cyber Monday 2018 will be even bigger. To capitalize on all those potential customers, it’s vital that…
Amazon Ads are Amazon’s equivalent to Google Ads and since launching in 2012 have become a real traffic-driving contender. Similarly to Google, Amazon ad targeting is mostly based on the keywords that an Amazon searcher puts into Amazon’s SERPs (search engine result pages), but there are some other exciting…
