As we step into 2024, it’s crucial for retail and ecommerce businesses to stay ahead of the curve with a well-planned marketing strategy. Our comprehensive guide to the 2024 Retail Calendar and Conferences offers an in-depth look at key dates and events that are pivotal for maximizing sales and customer engagement. From traditional holidays like Valentine’s Day and Independence Day to significant shopping events like Black Friday and Cyber Monday, this article provides historical context, marketing insights, and strategies tailored to each occasion. Additionally, we highlight important retail events that offer networking opportunities and insights into the latest industry trends.
Whether you’re a small startup or a large enterprise, this guide is your go-to resource for planning a successful year in the dynamic world of retail.
New Year’s Day (Jan 1)
New Year’s Day celebrates the beginning of the new year. Traditionally, it’s a time for reflection and resolution-making, symbolizing new beginnings and fresh starts. Businesses can leverage this holiday by promoting products that align with new year resolutions, like fitness gear, planners, and health supplements. Offering “New Year, New You” campaigns and discounts can attract customers looking to make positive changes.
NRF Retail’s Big Show
New York, NY
January 14-16, 2024
The NRF Retail’s Big Show in New York is a premier event for industry professionals. This conference showcases cutting-edge retail technology, provides insights into consumer trends, and offers unparalleled networking opportunities with industry leaders.
Affiliate Summit West
Las Vegas, NV
Dates: January 15-17, 2024
Affiliate Summit West in Las Vegas is the go-to conference for affiliate marketing professionals. This event focuses on the latest strategies in affiliate marketing, with workshops led by seasoned marketers and ample opportunities for networking.
Super Bowl Sunday (Feb 11)
Super Bowl Sunday is the annual championship game of the NFL, celebrated with parties and gatherings. It’s become a de facto American holiday, featuring elaborate halftime shows and commercials. Businesses can tap into the excitement by promoting party supplies, team merchandise, and home entertainment systems. Hosting Super Bowl-themed sales or contests can also attract sports fans.
Valentine’s Day (Feb 14)
Valentine’s Day, rooted in Roman tradition, has evolved into a celebration of romantic love. It’s characterized by the exchange of cards, gifts, and romantic gestures. For ecommerce busineese, this is prime time for promoting gifts such as jewelry, chocolates, and personalized items. Creating gift guides, offering special couple deals, and targeted marketing campaigns can effectively attract Valentine’s shoppers.
Las Vegas, NV
February 4-7, 2024
Manifest is set to be a groundbreaking event for the logistics and technology sectors. Attendees can look forward to in-depth discussions on the latest innovations in freight, warehousing, and logistics technology. It’s an excellent opportunity for industry leaders, startups, and innovators to connect, share insights, and shape the future of logistics and supply chain.
Palm Springs, CA
February 26-29, 2024
eTail West in Palm Springs is a haven for ecommerce and omnichannel retail innovators. This event is known for its interactive sessions and insights into the latest ecommerce strategies and technologies.
St. Patrick’s Day (Mar 17)
St. Patrick’s Day, commemorating Saint Patrick, the patron saint of Ireland, has become a celebration of Irish culture, with parades and parties. This holiday offers a chance to market apparel, Irish-themed merchandise, and party supplies. Special promotions or limited-edition products can appeal to those celebrating.
Las Vegas, NV
March 4-6, 2024
The Prosper Show in Las Vegas is tailored for Amazon sellers and features sessions on Amazon marketplace strategies, seller tools, and compliance issues.
Las Vegas, NV
March 17-20, 2024
Shoptalk in Las Vegas is one of the largest retail conferences, covering the rapid evolution of how consumers discover, shop, and buy. The event features a blend of established retailers and innovative tech startups.
Easter (Variable Date in April)
Easter, a pivotal Christian holiday. Traditionally, it includes church services, festive family meals, and, in modern times, egg hunting. E-commerce capitalize on Easter by selling themed products like Easter baskets, candies, and spring fashion. Hosting Easter-discount sales and showcasing a range of gift ideas can also attract customers.
Digital Travel Connect
San Diego, CA
April 3-5, 2024
Digital Travel Connect in San Diego is a must-attend for those in the travel industry. This exclusive event delves into digital marketing strategies, customer engagement, and the evolving digital landscape of travel.
American Supply Chain Summit
April 30 – May 1, 2024
The American Supply Chain Summit in Dallas provides a platform to share experiences and learn from the leaders in supply chain management. Topics include logistics optimization, AI in supply chain, and risk management.
Mother’s Day (Second Sunday in May)
Mother’s Day honors motherhood and maternal bonds. It’s a day for appreciating mothers and mother figures, often marked with gifts and family outings. Focus on gifts like jewelry, spa products, and personalized items. Creating gift guides and offering special deals or free shipping can effectively target those looking to celebrate their mothers.
Memorial Day (Last Monday in May)
Memorial Day honors military personnel who have died in service. It’s also seen as the unofficial start of summer in the U.S. Promote summer-related products like outdoor gear and barbeque essentials. Offering Memorial Day discounts and patriotic-themed items can also resonate with consumers.
eTail Connect East
Palm Beach, FL
May 6-8, 2024
eTail Connect East in Palm Beach is an exclusive gathering for senior ecommerce and digital marketing executives. This event focuses on personalized experiences, innovative retail strategies, and digital transformation.
Ft. Lauderdale, FL
May 14-16, 2024
The Sellers Summit in Ft. Lauderdale is a comprehensive event for online sellers. It focuses on practical, actionable strategies to grow online businesses, with a special emphasis on ecommerce platforms.
Father’s Day (Third Sunday in June)
Father’s Day celebrates fatherhood and paternal bonds. It’s a time for appreciating fathers and father figures, often marked by gifting and special activities. Tailor promotions towards gifts for men, such as electronics, sports gear, and grooming products. Creating Father’s Day gift guides and running special sales can attract shoppers.
June 4-6, 2024
retailX in Chicago is a blend of retail, ecommerce, and technology. It offers insights into the evolving retail landscape, showcasing the latest in retail technology, ecommerce strategies, and consumer trends.
New York, NY
June 11-13, 2024
CommerceNext in New York is a high-impact event focusing on next-generation ecommerce strategies. It brings together top-level executives to discuss marketing tactics, customer acquisition, and digital transformation in retail.
Independence Day (Jul 4)
Independence Day marks the United States’ declaration of independence from Britain in 1776. It’s celebrated with fireworks, parades, and patriotic displays. Retailers can leverage this holiday by offering patriotic merchandise, outdoor equipment, and barbecue essentials. Themed sales and promotions with a patriotic flair can draw in customers.
Rancho Palos Verdes, CA
July 15-17, 2024
NRF Nexus in Rancho Palos Verdes is a unique event focusing on the intersection of retail, technology, and marketing. This conference explores how technology is transforming consumer interactions and retail operations.
Back to School (Late Aug/Early Sept)
The back-to-school period marks the return of students to academic studies. This time is associated with purchasing school supplies, clothing, and electronics. Focus on school essentials, tech gadgets, and trendy clothing. Running back-to-school sales, offering student discounts, and bundling offers can effectively target students and parents.
August 12-15, 2024
eTail East in Boston is a premier event for ecommerce and omnichannel retailers. It showcases innovative case studies, networking opportunities, and discussions on emerging online retail trends.
Labor Day (First Monday in Sept)
Labor Day celebrates the contributions of American workers and the labor movement. It’s often associated with end-of-summer festivities.
Capitalize on this holiday by offering sales on home goods, fashion, and electronics. Promoting end-of-summer clearance events can attract a broad range of consumers.
September 16-18, 2024
PARCEL Forum in Dallas is geared towards parcel shipping and distribution. This event is perfect for professionals seeking solutions in parcel handling, shipping efficiency, and last-mile logistics.
eTail Connect West
Los Angeles, CA
September 23-25, 2024
eTail Connect West in Los Angeles is an exclusive event for senior ecommerce executives. This intimate conference focuses on the future of online retail and features case studies, networking, and strategic discussions.
Halloween (Oct 31)
Halloween, with roots in ancient Celtic festivals, has evolved into a day of costumes, trick-or-treating, and spooky decorations.
This holiday is perfect for marketing costumes, party supplies, and themed products. E-commerce businesses can engage customers with Halloween-themed campaigns, contests, and exclusive product releases.
Las Vegas, NV
October 9-10, 2024
DELIVER Americas in Las Vegas is a significant event for the logistics and delivery sector, focusing on the latest innovations in logistics technology and strategies for effective delivery systems.
October 16-18, 2024
Shoptalk Fall in Chicago is an extension of the popular Shoptalk series, covering the latest trends in retail technology, data-driven marketing, and consumer behavior.
Thanksgiving (Fourth Thursday in Nov)
Thanksgiving commemorates a harvest festival celebrated by the Pilgrims. It’s now a day for giving thanks, marked by family gatherings and feasts. Focus on products for hosting, like cookware and home decor. Running “Thankful” sales or promotions, and showcasing a range of products suitable for family gatherings can be effective.
Black Friday (Day after Thanksgiving)
Black Friday marks the unofficial start of the Christmas shopping season. Known for its significant sales and discounts, it’s one of the busiest shopping days in the U.S. E-commerce business can capitalize on this day with deep discounts, flash sales, and exclusive offers. Early previews and extended sale periods can attract a larger audience.
Cyber Monday (Following Monday after Thanksgiving)
Cyber Monday is a marketing term for the Monday after Thanksgiving, promoting online shopping with exceptional deals and discounts. E-commerce sites should offer exclusive online deals, flash sales, and unique promotions. Email marketing, early access deals, and limited-time offers can drive significant traffic and sales.
PACK EXPO International
November 3-6, 2024
PACK EXPO International in Chicago is one of the largest packaging events in the world. This expo showcases the latest in packaging machinery, materials, and technology, with a strong focus on automation and sustainability.
Christmas (Dec 25)
Christmas, a Christian holiday celebrating the birth of Jesus Christ, has become a global cultural phenomenon, involving gift-giving, decorations, and family gatherings. A significant period for retail, focusing on gift items, festive decorations, and holiday specials. Advent calendars, gift guides, and Christmas countdown deals can effectively attract shoppers.
As we conclude our journey through the 2024 Retail Calendar and Conferences, we hope this guide serves as a valuable tool for your marketing and strategic planning.
StoreAutomator is attending Manifest so please do get in touch if you would like to meet us. Click➡️ here ⬅️ to get in touch.