StoreAutomator Blog

With the rise of eCommerce and omni-stores, more and more big brands are creating a hybrid online store that includes self-fulfillment and dropshipping. With the help of platforms such as Mirakl, brands like Best Buy are able to incorporate dropshipping into their online side of the business. The biggest benefits of this kind of hybrid model are that it:

If you’ve been mulling over the idea of increasing your sales reach, then this post is for you!

More and more eCommerce sellers are opting to increase sales with multichannel selling, and the fourth quarter is the best time to jump on the multi-channel business bandwagon. Amazon alone took half of the Black Friday online sales pie, meaning that eCommerce sellers with their own site and selling on Amazon have a more significant chance of cashing in on the biggest shopping days of the year.

One of the most significant barriers eCommerce entrepreneurs face when deciding whether to move to a multichannel business model is multi-warehouse inventory management. The logistics of fulfilling from more than one warehouse when selling from more than one channel can feel overwhelming, with many sellers holding back due to fear of these logistics and the extra costs that may result.

If you have reached a plateau in your eCommerce sales, it could be the time to scale up and add another marketplace to your platform portfolio. Expanding to new marketplaces exposes your products to brand new target audiences and will dramatically increase your profits. According to a BigCommerce study, 48% of product searches done online start on marketplaces like eBay and Amazon. It’s no surprise when Amazon’s share of online shopping, as a whole, is somewhere around 37%.

Multi-channel selling has many advantages: providing you with more customer pools to convert to, enabling you to diversify your product lists, giving you access to valuable consumer data that can grow your business, and ultimately increasing your revenue.

Dropshipping has become a viral eCommerce fulfillment strategy. Why? Because it alleviates the risk of having to pay for and hold products until they sell, enabling you to concentrate on marketing your store rather than fulfillment logistics. Overall, this means you lower running and operating costs. But dropshipping is not without its frustrations—the biggest of these challenges, which most dropshippers face today: is managing multiple dropship suppliers. Having various suppliers means coordinating inventory and order data logistics to ensure that you and your online store are consistently in line with your supplies.