StoreAutomator Feature guide · Walmart Customer Favorites

Sell what Walmart shoppers are already looking for.

Walmart tells sellers which products its shoppers search for but cannot find a seller for. StoreAutomator brings that list into your account, finds the products you already have, and puts them on Walmart in one click.

1Discover

Walmart's wish list, in one table

Walmart recommends products that its shoppers look for. Many of them have no seller on Walmart yet. The Walmart Customer Favorites report shows them all for your Walmart US channel.

  • How many products have no seller on Walmart, and how many are quick wins.
  • Potential sales per year, Walmart price against the competitor price, and 12 months of demand.
  • Filters for potential sales, category, brand, competition, shopping trend and sales priority.
  • Export to CSV to share the list or work on it in Excel.
Reports → Walmart Favorites
Catalog gaps on Walmart
1,503 products have no seller on Walmart
Of 4,959 recommendations, 41 are quick wins.
4,959All 1,503No seller 12Ready to list 41Quick wins
ProductPotential salesPrice: Walmart / competitor
Plush Throw Blanket, 50 x 60 inNo seller yetBest Sellers$10K–$50K
Walmart$36.48Competitor$26.08
Stainless Water Bottle, 32 ozNo seller yetMost Searched For$0–$10K
Walmart—Competitor$19.99
LED Desk Lamp with USB Port2 sellers$10K–$50K
Walmart$29.90Competitor$33.99
Example: the summary band and the first rows of the report.
2Prioritize

A quick win score tells you where to start

Every product gets a score from 0 to 100. A product with a score of 70 or more is a quick win: little or no competition, real sales potential and room on price.

  • Competition, up to 30 points: no seller on Walmart scores highest.
  • Potential sales, up to 30 points: the higher the yearly sales band, the more points.
  • Sales priority, up to 20 points: Walmart's own priority for the product.
  • Price room, up to 20 points: the Walmart price is above the competitor price, or there is no Walmart price yet.

Click a product to open its details: specifications, competition, seasonal demand, price history and a profit simulator for your own costs.

Sorted by quick win scoreThe reasons show under each score
ProductQuick win
Plush Throw Blanket, 50 x 60 inHome · Blankets & Throws
82
No sellerHigh salesPrice room
Stainless Water Bottle, 32 ozKitchen · Drinkware
74
No sellerOpen price
LED Desk Lamp with USB PortOffice · Lighting
55
Low competition
The same rules apply to every seller. When none of your products reaches 70, StoreAutomator shows your best opportunities instead.
3Check your inventory

Find out which products you already have

Select products and click Check inventory. StoreAutomator looks for each product in your inventory and tells you the next step in the Next step column.

  • Matches on the exact GTIN, UPC, EAN or ISBN. Leading zeros count.
  • Also matches on the Amazon ASIN when you have an Amazon US channel.
  • Shows the SKU it found (click to copy), the stock and what it matched on.
  • Check one product, or select a page of products and check them all at once.

The results stay while you work. Leave the report to look at a product and come back: the same filters and the same row are waiting for you.

Next step, after the checkFour products, four different answers
ProductNext step
Plush Throw Blanket, 50 x 60 in✓ Ready to listFast ListingSKU TB-5060-GRY · 48 in stock · Matched by ASINList on Walmart
Stainless Water Bottle, 32 ozNot in your catalog
+ Create product
LED Desk Lamp with USB PortOn channelSKU DL-USB-01 · 12 in stockFind on channel
Kids Sheet Set, QueenCheck inventory
Example: the Next step column after a check.
4List on Walmart

From "ready" to Walmart in one click

For a product you already have, click List on Walmart. StoreAutomator adds it to your Walmart channel and sends it to Walmart right away.

  • If Walmart already has the item in its catalog, your offer is matched to it (fast listing).
  • If it does not, StoreAutomator sends a full item setup.
  • List one product, or select many and list all the ready ones together.
  • Before a bulk listing, you see how many go as fast listing and how many as full setup.

A product with a 0 in stock tag can be listed, but Walmart does not show an offer without stock. Add stock before or after you list it.

10 selected 6 Ready to list · 3 On channel · 1 Not in your catalog Check inventory (0) List on Walmart (6)
List 6 products on Walmart? 6 products from your inventory will be added to your Walmart channel. Fast listing: 4, full setup: 2.
No Yes
Example: a bulk listing. Only the ready products are listed.
5Create product

Not in your catalog? Start from Walmart's data

For a product you do not have yet, click Create product. The standard Create Product form opens with the fields already filled from the recommendation.

  • Product name, brand and barcode come from Walmart.
  • The competitor price is filled in as a suggested price. Change it as you like.
  • After you save, the product shows as Ready to list.
Create ProductSingle · Normal product
Product name
Stainless Water Bottle, 32 oz
Brand
HydroPeak
Barcode
00810042650132
Price
19.99
SKU
Auto
Example: the filled fields are highlighted. Brand and product are illustrative.
6Stay informed

Customer Favorites find you across StoreAutomator

You do not have to open the report to see what is new. When your Walmart US channel has recommendations, StoreAutomator shows them where you already work.

  • Dashboard: a card with your no-seller count and your best opportunities. If you have more than one Walmart US channel, it tells you to check the others too.
  • Menu: a badge on Walmart Favorites with your quick win count.
  • Channel products: a note on your Walmart channel's product list.
  • Inventory: a Walmart Favorite tag on products that Walmart recommends, by barcode or ASIN.
  • Product details: a note with a List on Walmart button, when the product is not on your Walmart channel yet.
  • Weekly note: a short notification with your quick wins, at most once a week.

Everything loads in the background and never slows down your work. You can hide the dashboard card and the channel note for 1, 2 or 4 weeks, or for good.

Walmart Customer Favorites · Main Store US
1,503 products
have no seller on Walmart. Walmart shoppers look for them.
41Show quick winsOpen the report
Top quick wins
  1. Plush Throw Blanket, 50 x 60 in
  2. Stainless Water Bottle, 32 oz
  3. Silicone Baking Mat Set
Your other Walmart US channels may have recommendations too: Outlet Store US
Menu
Inventory
Plush Throw Blanket
Walmart Favorite
Weekly note
Walmart Customer Favorites for Main Store US
41 quick wins wait for you.
Product details
This product is a Walmart Customer Favorite. List on Walmart
Example: the dashboard card and the other places opportunities show. Channel names are illustrative.
How to use it

Your first session, step by step

About 15 minutes is enough to list your first products. You need a connected Walmart US channel. To match products by ASIN as well, connect an Amazon US channel.

Step 1Open the reportGo to Reports → Walmart Favorites, or click Show quick wins on your dashboard.
Step 2Pick your channelIf you have more than one Walmart US channel, choose one in the channel picker at the top right.
Step 3Focus the listClick the No seller or Quick wins tile. Narrow down with the category and brand filters you know best.
Step 4Sort by scoreKeep the Quick win score sort. The best opportunities come first.
Step 5Check your inventoryTick the box at the top of the table to select the page, then click Check inventory in the bar that opens.
Step 6Look at the resultsThe bar shows how many are ready to list, on your channel or not in your catalog. The Next step column shows the same for each product.
Step 7List the ready onesClick List on Walmart in the bar. Confirm, and the ready products go to your Walmart channel.
Step 8Create the restFor products you want to sell but do not have, click Create product, check the filled form and save.

Go to the next page and repeat steps 5 to 8. Looking and checking change nothing in your store or on Walmart: only List on Walmart and Create product make changes, and only when you click them.

Ideas

Three ways to use Walmart Customer Favorites

List what you already sell The fastest win: products in your inventory that Walmart shoppers want, but that are not on Walmart yet.
  1. Click the No seller tile.
  2. Select the page and click Check inventory.
  3. Set Status to Ready to list.
  4. Select all and click List on Walmart.
Watch the 0 in stock tag: add stock so that Walmart shows your offer.
Add products with proven demand Use Walmart's data to decide what to source next, before your competitors do.
  1. Set Status to Not in your catalog and pick the highest Potential sales band.
  2. Click a product to open its details.
  3. Check Seasonality for the peak months and Price History for the price trend.
  4. Enter your costs in the Profit Simulator to see your margin.
  5. Click Create product for the ones that pay off.
List seasonal products a few weeks before their peak month.
Make it a weekly habit Walmart updates its recommendations. A short look each week keeps you ahead.
  1. Open the report from the weekly note or the dashboard card.
  2. Check the new quick wins and list the ready ones.
  3. Use Export CSV to send the rest to your purchasing team.
  4. For products On channel, click Find on channel to check their status and stock.
Not the right time? Hide the dashboard card for 1, 2 or 4 weeks.
Walmart Customer Favorites · Products, brands, channels and numbers in the examples are illustrative. storeautomator.com