StoreAutomator
Feature guide · Walmart Customer Favorites
Sell what Walmart shoppers are already looking for.
Walmart tells sellers which products its shoppers search for but cannot find a seller for. StoreAutomator brings that list into your account, finds the products you already have, and puts them on Walmart in one click.
Walmart's wish list, in one table
Walmart recommends products that its shoppers look for. Many of them have no seller on Walmart yet. The Walmart Customer Favorites report shows them all for your Walmart US channel.
- How many products have no seller on Walmart, and how many are quick wins.
- Potential sales per year, Walmart price against the competitor price, and 12 months of demand.
- Filters for potential sales, category, brand, competition, shopping trend and sales priority.
- Export to CSV to share the list or work on it in Excel.
Catalog gaps on Walmart| Product | Potential sales | Price: Walmart / competitor |
|---|---|---|
| Plush Throw Blanket, 50 x 60 inNo seller yetBest Sellers | $10K–$50K | Walmart$36.48Competitor$26.08 |
| Stainless Water Bottle, 32 ozNo seller yetMost Searched For | $0–$10K | Walmart—Competitor$19.99 |
| LED Desk Lamp with USB Port2 sellers | $10K–$50K | Walmart$29.90Competitor$33.99 |
A quick win score tells you where to start
Every product gets a score from 0 to 100. A product with a score of 70 or more is a quick win: little or no competition, real sales potential and room on price.
- Competition, up to 30 points: no seller on Walmart scores highest.
- Potential sales, up to 30 points: the higher the yearly sales band, the more points.
- Sales priority, up to 20 points: Walmart's own priority for the product.
- Price room, up to 20 points: the Walmart price is above the competitor price, or there is no Walmart price yet.
Click a product to open its details: specifications, competition, seasonal demand, price history and a profit simulator for your own costs.
| Product | Quick win |
|---|---|
| Plush Throw Blanket, 50 x 60 inHome · Blankets & Throws | 82 No sellerHigh salesPrice room |
| Stainless Water Bottle, 32 ozKitchen · Drinkware | 74 No sellerOpen price |
| LED Desk Lamp with USB PortOffice · Lighting | 55 Low competition |
Find out which products you already have
Select products and click Check inventory. StoreAutomator looks for each product in your inventory and tells you the next step in the Next step column.
- Matches on the exact GTIN, UPC, EAN or ISBN. Leading zeros count.
- Also matches on the Amazon ASIN when you have an Amazon US channel.
- Shows the SKU it found (click to copy), the stock and what it matched on.
- Check one product, or select a page of products and check them all at once.
The results stay while you work. Leave the report to look at a product and come back: the same filters and the same row are waiting for you.
| Product | Next step |
|---|---|
| Plush Throw Blanket, 50 x 60 in | ✓ Ready to listFast ListingSKU TB-5060-GRY · 48 in stock · Matched by ASINList on Walmart |
| Stainless Water Bottle, 32 oz | Not in your catalog + Create product |
| LED Desk Lamp with USB Port | On channelSKU DL-USB-01 · 12 in stockFind on channel |
| Kids Sheet Set, Queen | Check inventory |
From "ready" to Walmart in one click
For a product you already have, click List on Walmart. StoreAutomator adds it to your Walmart channel and sends it to Walmart right away.
- If Walmart already has the item in its catalog, your offer is matched to it (fast listing).
- If it does not, StoreAutomator sends a full item setup.
- List one product, or select many and list all the ready ones together.
- Before a bulk listing, you see how many go as fast listing and how many as full setup.
A product with a 0 in stock tag can be listed, but Walmart does not show an offer without stock. Add stock before or after you list it.
Not in your catalog? Start from Walmart's data
For a product you do not have yet, click Create product. The standard Create Product form opens with the fields already filled from the recommendation.
- Product name, brand and barcode come from Walmart.
- The competitor price is filled in as a suggested price. Change it as you like.
- After you save, the product shows as Ready to list.
Customer Favorites find you across StoreAutomator
You do not have to open the report to see what is new. When your Walmart US channel has recommendations, StoreAutomator shows them where you already work.
- Dashboard: a card with your no-seller count and your best opportunities. If you have more than one Walmart US channel, it tells you to check the others too.
- Menu: a badge on Walmart Favorites with your quick win count.
- Channel products: a note on your Walmart channel's product list.
- Inventory: a Walmart Favorite tag on products that Walmart recommends, by barcode or ASIN.
- Product details: a note with a List on Walmart button, when the product is not on your Walmart channel yet.
- Weekly note: a short notification with your quick wins, at most once a week.
Everything loads in the background and never slows down your work. You can hide the dashboard card and the channel note for 1, 2 or 4 weeks, or for good.
Walmart Customer Favorites · Main Store US- Plush Throw Blanket, 50 x 60 in
- Stainless Water Bottle, 32 oz
- Silicone Baking Mat Set
Walmart Favorite
41 quick wins wait for you.
Your first session, step by step
About 15 minutes is enough to list your first products. You need a connected Walmart US channel. To match products by ASIN as well, connect an Amazon US channel.
Go to the next page and repeat steps 5 to 8. Looking and checking change nothing in your store or on Walmart: only List on Walmart and Create product make changes, and only when you click them.
Three ways to use Walmart Customer Favorites
- Click the No seller tile.
- Select the page and click Check inventory.
- Set Status to Ready to list.
- Select all and click List on Walmart.
- Set Status to Not in your catalog and pick the highest Potential sales band.
- Click a product to open its details.
- Check Seasonality for the peak months and Price History for the price trend.
- Enter your costs in the Profit Simulator to see your margin.
- Click Create product for the ones that pay off.
- Open the report from the weekly note or the dashboard card.
- Check the new quick wins and list the ready ones.
- Use Export CSV to send the rest to your purchasing team.
- For products On channel, click Find on channel to check their status and stock.