How to Optimize Your Google Shopping Ads to Get More Clicks and Sales
Apr 24, 2018 7:57:00 AM
Did you know that Google Shopping ads can have a 20% higher CTR (click-through rate) than traditional Google text search ads? There are a few reasons for this that can be summed up as follows: people who click through from Google Shopping displays have a more specific buying intention, which therefore results in boosting more targeted traffic.