If you’re reading this, you’ve likely spent a considerable amount of time and effort organizing your product data and media assets and ensuring that they are accurate and available on as many sales channels as possible. But have you ever stopped to think about how easy — or difficult — it is for your team to manage? Probably not.
That’s where PIM comes in.
Product information management (PIM) is a process that helps companies gather, organize and distribute product data. It allows you to create, manage, and publish product information across all available digital touchpoints so that consumers can spend less time searching and more time purchasing.
Centralize Your Data
Centralizing data allows you to spot inaccuracies, eliminate duplicates, and enrich product data. This can help you provide more accurate, detailed descriptions so customers can quickly find what they’re looking for. It also reduces returns, which can reduce costs and improve customer satisfaction.
The more product information you have, the better.
A PIM platform allows you to take advantage of automated processes to enrich your product catalog with data from different sources, such as ecommerce sites, marketplaces, social media, and third-party vendors. This reduces time spent on manual data entry and eliminates the risk of human error.
Expand Your Reach
With PIM, you can connect to your multichannel strategy to distribute on the channels and marketplaces where your customers shop. A good PIM solution will connect with your sales channels and marketplaces so you can automatically load your product data as soon as you update it. This ensures that every channel has up-to-date information about your products, which helps drive better customer experiences and higher sales.
Improve Customer Experience
One of the main benefits of a PIM solution is that it helps you provide an enhanced customer experience. This can be done by providing more detailed and accurate product information, including high-resolution photos and videos, to help customers make better purchasing decisions.
Diversify Your Offerings
When using a PIM, you can offer kits and bundles and create other cross-selling opportunities by creating relationships between product categories or attributes. You can also provide customers personalized recommendations based on their preferences and past purchases.
Product information is the lifeblood of your ecommerce business. It allows you to communicate your brand story, tell customers about your product’s features and benefits, and guide them through the buying process. In fact, a recent study showed that providing quality product information can increase conversion by as much as 50%.
In addition to helping you improve sales, product descriptions also play an essential role in search engine optimization (SEO). Google ranks product pages higher when they include relevant content such as reviews or ratings, which can be difficult if you’re using multiple systems.
PIM solutions reduce costs by automating the process of adding new products and reducing the number of labor hours associated with data entry. Anyone who has manually managed product data before will understand the amount of tedious, repetitive work associated with data entry. Not to mention the headache of switching between spreadsheets and assets or constantly checking for the most up-to-date versions of your information and files.
A good PIM will eliminate the need to re-enter data and allow you to keep the information accurate and up-to-date for your team. This frees up time for employees to focus on serving customers or improving your website user experience.
Upgrade Your PIM Today
Product information management (PIM) software is the ultimate tool for your entire organization, both internal and external. Our product information management modules help you consolidate, synchronize, track, manage, and publish your product data across the enterprise. StoreAutomator’s PIM solution is designed to enable ecommerce companies to manage product information in an extremely cost-effective way efficiently, increasing sales and customer experiences.