Walmart Customer Favorites: Sell What Shoppers Already Want

Q: How do I find Customer Favorites I can sell?

In StoreAutomator, go to Reports, then Walmart Favorites. Every product gets a quick-win score, and one click checks which ones are already in your inventory.

What Customer Favorites are

Demand that's already there, with little or no competition.

Customer Favorites are products Walmart shoppers search for, browse and buy, but that have few or no sellers on Walmart Marketplace. List against proven demand instead of hoping a listing sells.

Shoppers already want it

Walmart customers are already searching for, browsing and buying these products.

Few or no sellers

Many have zero active offers, which leaves a first-mover window.

You already carry it

We match the list to your own catalog, so you start with products you can ship today.

Up to 12×higher sales per item*

Up to 5×more page-view visibility*

25–100%referral-fee savings on eligible items**

*Walmart U.S. data. Results vary by item and seller. **Current Walmart program terms and eligibility apply.

How it works

What you can do with Customer Favorites

Walmart Customer Favorites report showing products with no seller on Walmart

1 · Discover

See what Walmart shoppers want

Every product Walmart recommends for your channel, including the ones with no seller, with potential sales, competition, and Walmart vs. competitor price.

2 · Prioritize

Know where to start

A quick-win score from 0 to 100, based on competition, sales potential, Walmart priority and price room. Products scoring 70 or more are your quick wins.

Inventory check showing which products are ready to list

3 · Check

Find what you already have

One click checks your inventory by GTIN, UPC, EAN, ISBN or Amazon ASIN. Each product gets a clear next step: Ready to list, On channel, or Not in your catalog.

Listing selected products on Walmart in one click

4 · List

List them on Walmart in one click

One product or a whole page at once. Products Walmart already carries go up as fast listings, and new ones get a full item setup.

Create Product form filled from Walmart's data

5 · Create

Not in your catalog? Start from Walmart's data

The Create Product form opens already filled with the name, brand, barcode and a suggested price.

Customer Favorites dashboard card with top quick wins

6 · Stay informed

Customer Favorites find you

New quick wins show up on your dashboard, in the menu, in your inventory and on product pages, with one short weekly note.

About 15 minutes is enough to list your first products. Browsing and checking change nothing. Only you decide what goes live.

Two paths

On Walmart today or not, start with the same signal.

Already selling on Walmart

You already carry Customer Favorites. Some have no other seller.

Customer Favorites is built into StoreAutomator for Walmart US channels. Find your quick wins, check them against your inventory, and list the ready ones today.

See it in my catalog →

Not on Walmart yet

You may already have products Walmart shoppers want.

Share your Amazon store or catalog. Through our Walmart partnership, we'll show you your in-demand products and how many have no competing offers, then help you apply and launch.

Get my opportunity check →

New to Walmart

A lower-risk first step onto Walmart.

You don't have to move your whole catalog. Start with 10–25 in-demand products you already carry, keep the fulfillment you use today, and add more once the first ones sell.

Your opportunity report

Your in-demand products, the zero-offer items and your top categories.

Up to $450K in New-Seller Savings

Sellers with 125+ Customer Favorite items, or $45M+ in U.S. ecommerce revenue, may qualify for Walmart's Strategic New-Seller Savings through StoreAutomator.*

Onboarding support

StoreAutomator and Walmart's team help with the application, setup and launch.

See if you qualify

*Walmart reviews every application and sets eligibility and savings, which vary by seller. StoreAutomator can't guarantee approval.

Common questions

Not sure Walmart is worth it?

If you're thinking…	What we say
“I already sell on Amazon. I don't need another marketplace.”	Keep your inventory and fulfillment as they are. Test 10–25 in-demand items that have no Walmart offers.
“I don't know what will sell.”	You don't have to guess. Customer Favorites shows what Walmart shoppers already want, ranked by quick-win score.
“Walmart setup is too much work.”	We match your products to Walmart's catalog and list them in one click, and onboarding support is included.
“My margins are already tight.”	Use the profit simulator before you list, add referral-fee savings on eligible items, and remember that StoreAutomator takes no revenue share.

FAQ

Walmart Customer Favorites FAQ

What are Walmart Customer Favorites?

Products that Walmart shoppers search for, browse or buy, but that have few or no sellers on Walmart Marketplace. Walmart shares them with approved channel partners like StoreAutomator.

How do I find Customer Favorites I can sell?

In StoreAutomator, go to Reports → Walmart Favorites. Every product gets a quick-win score, and one click checks which ones are already in your inventory.

Can I use Customer Favorites if I'm not on Walmart yet?

Yes. We can show you which of your products are in demand before you apply and help you build a launch plan. Walmart reviews and approves every application.

Do I need to change my fulfillment?

No. Most sellers start with products already in their warehouse or 3PL. Faster shipping or Walmart Fulfillment Services can make more items eligible for savings.

Is it included in StoreAutomator?

Yes. Customer Favorites is included for StoreAutomator customers with a Walmart US channel, and StoreAutomator never takes a revenue share.

Is New-Seller Savings guaranteed?

No. Walmart sets eligibility and terms, and savings vary by seller.

Walmart shoppers are searching for products nobody sells on Walmart.

Trusted by High-Growth Walmart Marketplace Sellers