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Boosting Your Sales On eBay: Best Practices to Follow

  • 4 min read
  • Blog, eBay

Enhancing your eBay listings’ SEO can help you attract more buyers and increase your sales. This article explores some of the key factors that will positively impact your listings and provide tips on how to become a Top Rated Seller.

  1. Enhance Your SEO

Optimize your eBay listings by utilizing all 80 characters (or as close as possible) in your title. A well-crafted title significantly impacts the relevance of your listing in eBay searches. If your title exceeds 80 characters, StoreAutomator provides an eBay Title Override feature – get in touch here if you would like to see it in action.

Additionally, the more information you provide, the better your chances of attracting potential buyers so make sure you provide comprehensive descriptions and bullet points for your products.

  1. Imply Scarcity

Utilize features like StoreAutomator’s Masking Quantity to create a sense of scarcity or urgency for specific SKUs on eBay. This can be a really useful tactic to drive more sales by creating a “call-to-action” and helps you stay within your eBay listing limits.

  1. Become a Top Rated Seller

To enhance your selling performance on eBay, it’s crucial to focus on your seller metrics and strive to achieve specific goals. eBay prioritizes sellers who consistently provide a positive customer experience. 

You can find detailed criteria for seller levels and performance standards in this eBay article.

Attaining Top Rated Seller status indicates that you consistently deliver exceptional customer service, and it also makes you eligible to display the prominent Top Rated Plus seal on qualifying listings.

To become a Top Rated Seller, you should fulfill the following requirements:

  • Maintain an active eBay account for at least 90 days.
  • Complete a minimum of 100 transactions and achieve $1,000 in sales with US buyers over the past 12 months.
  • Comply with eBay’s selling practices policy, ensuring that you adhere to their guidelines and policies.
  • Meet specific performance standards related to transaction defect rate, cases closed without seller resolution and late shipment rate. You can find detailed requirements in the table below.

Upon achieving these performance standards, eBay will automatically upgrade you to Top Rated Seller status at your next evaluation; this occurs monthly.

eBay Performance Standards Table:

  1. Manage Reviews

Managing reviews is a crucial aspect of your business on eBay. It’s essential to monitor and curate reviews to gain valuable insights into customer experiences and address any concerns promptly. Actively engage with your buyers by providing feedback and encouraging them to review your listings or rate your performance as a seller. Positive reviews not only enhance your credibility but also attract potential buyers. By actively managing reviews, you can establish trust, build a positive reputation, and ultimately drive more sales on eBay.

  1. List Best-Selling Products with Inventory

If you already have popular products in your catalog, ensure they are available for purchase on eBay. This allows you to tap into existing demand and generate sales for products that are already in high demand.

Leveraging the popularity of your best-selling products is a smart strategy to maximize your sales on eBay. Take advantage of the existing demand and ensure that these sought-after items are readily available for purchase on the platform.

  1. Competitive Pricing

Put yourself in your buyer’s shoes and check the competitiveness of your pricing. Explore how easy it is to find a cheaper alternative of the same product with the same shipping time. When setting your prices, take into account the landing price, which includes both the item price and shipping costs. Creating promotional pricing exclusive for eBay can really help drive sales through this channel.

  1. Shipping Considerations

There are several important factors to consider for eBay shipping:

  • Free Shipping. Offer free shipping whenever possible, as it is highly valued by eBay buyers.
  • Calculated Shipping. Where possible, avoid using Calculated Shipping, as it can lead to a lower conversion rate on eBay. Calculated Shipping requires shoppers to log in to see the final landed price, which can deter time-poor potential buyers.

In addition to shipping costs, be sure to review your fulfillment times. Can you meet the fulfillment and shipping criteria to become a Top Rated Seller? If your current fulfillment is falling short of the required standards then explore ways to improve these.

By implementing these best practices, you can optimize your sales performance on eBay and maximize your success on the platform.

StoreAutomator provides a variety of helpful tools and guidance to manage your listings and more. Please book a demo today and let us show you how.