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Understanding MAP Compliance: 7 Things Every Reseller Should Know

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Gary G.

When building or scaling a multichannel business, there are several ways brands can find qualified suppliers to help support their growing needs. However, when sourcing goods from new partners, resellers may often be unaware of certain pricing restrictions set out by the manufacturers and distributors they choose to partner with. These restrictions often come in the form of MAP (Minimum Advertised Pricing) agreements.

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