How it works
How StoreAutomator Works with Amazon MCF
- Connect once: link your Amazon seller account and your sales channels in StoreAutomator.
- Orders route automatically: orders from every connected channel are submitted to MCF, with no manual entry in Seller Central.
- Tracking goes back to each channel: shipment confirmations and tracking numbers sync to the channel the order came from.
- Inventory stays in sync: your Amazon fulfillment stock updates across every channel, so you don't oversell.
MCF discounts
Orders Sent the Way Amazon's Discounts Require
Amazon offers MCF discounts, including a TikTok Shop promotion and Preferred Pricing for sellers using an MCF integration. StoreAutomator sends your orders so they can count:
- TikTok Shop orders are tagged: every TikTok Shop order we send to MCF is identified as TikTok Shop.
- Submitted through the integration: orders go to MCF through the API, not created by hand in Seller Central.
Discount programs, eligibility and terms are set and confirmed by Amazon. See the MCF Preferred Pricing and Your Incentives pages in Seller Central for details.
